Listen
The ability to listen is usually more important than the ability to talk. In sales customer satisfaction is important. While the common notion about selling is that you do most of the talking, effective selling is when you let the customers talk and find out what they really need. Sales agents are suppose to be pulling sales not pushing sales. We are made with two ears and one mouth. So instead of overwhelming your clients with words, it is best to encourage them to talk. This way you can pull them to buy and also increase your number of referrals.