Be The Product
It is always good to be true. One good thing that we need to find in a sales job applicant is that if he is a believer of the company. You would know this if that sales job applicant were a product of the products. In other words, he must be a user of the products. Nothing beats a personal testimony. This way the sales job applicant would be more enthusiastic and motivated to sell whatever the company has to sell if he himself is a believer of the products. In an interview, a tip for the applicant is that he must at least have used or have availed of what the company had offered.